Express Oil Change is one of the leading automotive maintenance and repair service providers in the United States. Since 2017, I have worked on hundreds of email communications to support various stages of the customer journey. These areas include bi-monthly promotions, customer satisfaction surveys, and lost customer campaigns. All emails are responsive and feature dynamic elements, such as address and phone information to a customer’s nearest store. My responsibilities include designing hero image graphics, writing copy, and assembling coupon images.
Types of Express Oil Change Emails
Left: customer survey email that is triggered after an existing customer visits a store.
Middle: typical bi-monthly email for existing customers.
Right: lost customer email targeted at those who have not visited a location in 6+ months.
Middle: typical bi-monthly email for existing customers.
Right: lost customer email targeted at those who have not visited a location in 6+ months.
"Chill out with your grill out"
"Get your vehicle spring break ready!"
"Spring is in the air!"
"Special offers just for you!"
"The dog days of summer are coming!"
"Load up your basket with savings!"
Example hero images that I have created for Express Oil Change.
Templates for Speedy Design
To better improve speed, productivity, and consistency, I developed a template system for email designs. By utilizing a template, we were able to rapidly create and deploy emails on short notice.