Dash Lights Ad Campaign

In 2018, Express Oil Change hired Brand Neue Co. to create an advertising campaign that is now called Dashboard Lights. It was my responsibility to take taking Brand Neue Co's initial design concepts and implement them on all of Express Oil Change's advertising materials, such as: eblasts, handouts, direct mail, digital ads, and social posts.
Folded paper brochure shown spread open with the text "Dash Lights Campaign Design Guidelines" written on the front

Dashboard Lights Campaign Guide 

Double sided mailing postcard for Express Oil Change that features the text "Is your car ready for a summer road trip" along side service coupons

Direct Mail Postcard

Folded self mailer for Express Oil Change with the text "Treat Your Car like it's the King of the Road" written on front.

Direct Mail Folded Card

Double sided blitz flyer example for Express Oil Change featuring the text "We'll fix your car and your stress" written on the front alongside several service coupons.

Flyer

Billboard for Express Oil Change featuring the text "Don't Get Fleeced On Car Care" alongside an illustrated image of a sheep that is half shaven.

Billboard (OOH)

Squealing Brakes? We can fix that.
Squealing Brakes? We can fix that.
No Stress 10 Minute Oil Change
No Stress 10 Minute Oil Change
A/C Feel Like Fire? We can fix that.
A/C Feel Like Fire? We can fix that.
No stress 10 minute oil change
No stress 10 minute oil change
Bald tires? We can fix that.
Bald tires? We can fix that.
Dragons breathe fire. Your car should not.
Dragons breathe fire. Your car should not.
Google Digital Display Ads
Lost Your Spark? We Can Fix That!
Lost Your Spark? We Can Fix That!
Ready for Winter? It May Get a Little Frosty.
Ready for Winter? It May Get a Little Frosty.
It's Time to Check Your A/C ASAP!
It's Time to Check Your A/C ASAP!
A Little Reminder That We Miss You!
A Little Reminder That We Miss You!
Email Marketing Hero Images
Customer Waiting Area Videos
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