2024 Labor Day Social Media Campaign
This graphic features select examples from a Labor Day advertising campaign I developed for the Mavis umbrella of brands. I designed 90 social media ad graphics for Facebook and Instagram across eight distinct brands, each with its own unique guidelines. This project demonstrates my ability to deliver cohesive and consistent designs while respecting individual brand identities, managing tight deadlines, and adapting to last-minute changes.
Brands Included: Mavis Tire, Express Oil Change & Tire Engineers, Brakes Plus, Action Gator Tire, Jack Williams Tire, National Tire & Battery, Tire Kingdom, and Tuffy Tire & Auto Service
New Store Campaigns
To support the launch of new stores for Mavis Tire, Express Oil Change & Tire Engineers, and Brakes Plus, I created animated ads for META and Google Display Networks. Each campaign required developing a full set of static and animated ads tailored to each brand’s unique guidelines, while maintaining a cohesive look across all campaigns. With multiple new store launches happening simultaneously, this project highlights my ability to balance creativity with consistency and manage high-volume, deadline-driven work.
Holiday Campaigns
Christmas Tire Giveaway - Express Oil Change, 2021
In 2021, I worked on creating a Christmas social media campaign for Express Oil Change's Instagram page. By utilizing Photoshop and Canva, I was able to create eye-catching Christmas-themed images to promote a free tire giveaway.
One Day Left Until Our Christmas Giveaway. Follow Us @Expressoil
Christmas Giveaway Starting Tomorrow on Our Instagram @Expressoil
'Tis the Season
Don't Wait! Only 1 Day Left!
Children's Hospital of Alabama and Children's Healthcare of Atlanta
Each year, Express Oil Change chooses a month where select stores will donate $1 from every oil change to Children's Hospital of Alabama and Children's Healthcare of Atlanta. To help create awareness and promote customer visits, I collaborated with the digital team to create a set of images that could be used for social posts and sponsored ads.
Harvest Hope Donation Event - Express Oil Change, 2021
Columbia, SC Express Oil Change stores team with Harvest Hope Food Bank to bring hope to those who are hungry. During the month of November, $1 from each oil change is donated to the food bank. Express Oil Change has donated more than $50,000 over the past 6 years of partnering with Harvest Hope Food Bank.
This November, Help Us Bring Hope to the Hungry. 1 Oil Change = 5 Meals!
One Oil Change Equals Five Meals This November!
Help Us Bring Hope to the Hungry November 1-30
